Posted

Wed Dec 8 2010, 10:10am

By Aaron Parecki

Categories

Press

Wired.co.uk: TED Women day one: Where’s the ‘tech’?

Christine Ottery writes: “I caught up with Amber the day before the conference started. My head almost exploded. I think her project Geoloqi.com has the potential to be the next big thing after Facebook. It launches early next year. She told me that people who are self-mapping and self-tracking exist on the fringes of society — but they are bringing this to the mainstream”.

“This is self-actualisation cubed. For example, the essence of Geoloqi (although this is not all it can do) is “send messages to your future self”. When Amber was little, her dad taught her about space and time, wormholes, and she used to record tapes for her future self. Aaron (her business partner) did the same kind of thing but by mapping trips on his holidays (analogue style). Also, Geoloqi operates a very interesting business model: volunteer driven and crazily ambitious. So no multi-million dollar investments — just some properly passionate geeks in the US. Geoloqi differentiates itself massively from Foursquare and the rest by amping privacy to the max — it’s meant to be a seamless addition to our lives so it is time management driven rather then reward driven — but that doesn’t mean it’s not fun if you want it to be.”

Read the full article at wired.co.uk

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