Geoloqi Blog

Posted

Wed Mar 7 2012, 3:15pm

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Tagged

Geoloqi at SXSW 2012 – Dinosaur USB Drives, Keynote Speech, Partnership Announcements and More!

Will you be at SXSW this year? We’re looking forward to seeing you there! There’s a lot to talk about. Look for a big announcement from us from the main stage of the conference on the 11th of March!

First thing’s first: Dinosaur USB Drives!

We’ll be handing out 400 Dinosaur USB drives with the Geoloqi SDKs for iPhone and Android on them. If you see any of us at a party or at the conference, ask us for one!

Meet the Geoloqi Team at SXSW!

Half the Geoloqi team will be with us at SXSW! If you see any of us, ask for a Loqisaur USB drive, or talk to us about location. We’re all quite friendly!

Amber Case, Co-Founder and CEO

I’ll be giving a keynote speech at this year’s SXSW conference in Austin, Texas! I’ll be doing an extended version of a talk on cyborg anthropology and the future of the interface, and will then go into what we’ve been doing at Geoloqi, and well as some major partnership announcements.

If you’re interested in the future of humans and technology, and the future of location, it should be an interesting speech! Lots of new things to talk about. Hope to see you there!

When and Where?
Keynote on Location and the Future of Humans and Technology
March 11th, 2012 from 2:00pm–3:00pm CST
Exhibit Hall 5, Austin Convention Center
You can learn more about the speech here.

Interested in meeting up during SXSW? I’ll be on Twitter @caseorganic. Feel free to @ or DM me anytime, or if you’re press, see the press contact below!

Aaron Parecki, Co-Founder and Platform Engineer

Aaron Parecki is a Portland-based iPhone and PHP developer interested in solving practical problems with technology. In his free time, he enjoys geolocation, linguistics, and building home automation systems and IRC bots with a sense of humor. For the past 2½ years, he has been tracking and visualizing his location every 6 seconds, making him a frequent presenter at the Portland data visualization group. His fascination with location sharing and GPS began at the age of 6, when he traced the routes of family road trips on a map with a highlighter.

He combined these interests and created Geoloqi.com, a private, real-time mobile and web platform for secure location sharing with Amber Case in an effort to help people connect in the real world. He has 11 years experience in web app development, database design, graphic design and printing, and server administration.

Aaron will be speaking on a panel on Engineering Serendipity to Instigate and Delight!

When and Where?
Engineering Serendipity to Instigate and Delight
Saturday, March 10, 2012 from 5:00PM – 6:00PM
Hilton Austin Downtown, Salon J
You can learn more about Aaron’s panel here!.

Bernie Albers, VP of Sales

As Vice President of Sales, Bernie brings more than a decade of experience working with enterprise marketers to leverage the power of technology and digital media to create and maintain meaningful relationships with customers. He excels at translating the needs of enterprise marketers into successful revenue strategies for early and mid-stage technology and media organizations.

Before joining Geoloqi, Bernie served as Regional VP Sales for thismoment where he brought to market DEC 3.0, an innovative Social Content Management System enabling brand marketers to effectively manage audience engagement across mutliple social channels. Prior to thismoment, Bernie served as Vice President of Sales for Six Apart where he was responsible for optimizing the sales organization toward a media-centric growth strategy. He was responsible for building the sales team and managing the go-to-market strategy and rollout of a new suite of media solutions. Six Apart was acquired by ad network VideoEgg resulting in the formation of SAY Media.

You can find Bernie Albers on Twitter @berniealbers! He’s your best bet for anything sales related.

Kyle Drake, Platform Engineer

Kyle Drake is a many-hats web developer and entrepreneur that speaks multiple languages, and has worked with numerous startups to build their infrastructure. As a software engineer for Geoloqi, he is helping to build their geolocation platform and real-time location-streaming API. He previously developed some of the top Facebook applications as a senior Facebook app developer for Dachis Group.

In his free time, Kyle likes writing more code, working on web site ideas, riding his bicycle around Portland, hiking in the mountains, skiing, reading anthropology and tech books, and he’s fairly good at playing the Star Trek pinball machine at Ground Kontrol.

You can find Kyle Drake on Twitter @kyledrake and on Github.

Sound Good?

We’re really excited for this year’s conference and are looking forward to all of the breakfast tacos, events and great people. See you soon!

If you are press attending SXSW Interactive and would like to schedule an interview, contact
Jennifer Lankford
theMIX agency for Geoloqi
415-412-2856
[email protected].

Posted

Tue Mar 6 2012, 1:13pm

By Aaron Parecki

Categories

Gallery

Tagged

Everywhere I’ve Been: Data Portraits Powered by 3.5 years of data and 2.5 million GPS Points

About the These Maps

These are images of map generated entirely from GPS logs gathered by various versions of the Geoloqi sample application for iPhone and Android for the past 3.5 years. Once gathered, the data was run through a custom script that projects the GPS logs onto a 2D image plane. There is a little bit of logic to smooth out the lines and remove some (but not all) GPS noise.

How Many Data Points?

Approximately one GPS point was recorded every 2-6 seconds when I was moving, and these images represent about 2.5 million total GPS points. Collectively, they represent a data portrait of my life: everywhere I’ve been and the places I’ve been most frequently. The map is colored by year, so you can see how my footprint changes over the years, depending on where I live.

This is a map of everywhere I’ve been in Portland from 2008 to March 2012.

The long diagonal lines are airplane flights in and out of PDX. Some of the flights loop over the city when they take off.

Methods

To get data at this resolution, I had to bring back-up batteries with me and charge my phone whenever I could. I would manually turn the tracker on when I moved, and turn it off when I was at an indoor location for a long period of time. To get this level of accuracy results in a great deal of battery drain.

One of the reasons why I started Geoloqi is to be able to make tracking this kind of data easier for myself, and to improve battery life (along the way we took some of my manual methods for battery management and bundled it up into a set of mobile SDKs for iPhone and Android for adding location to applications without the intensive battery drain).

Below is an image of the script while it is running to produce the GPS maps. You can see a video of it processing a couple million GPS points here.

Use in Media

Some of the earlier images of the GPS maps started appearing in Wired online starting last year.

History

My fascination with GPS and data logging began at a relatively early age (around 10-12 years old, from 4th-6th grade). I recently found my stack of notepads from 3/29/1995 through 6/9/1997 where I logged my commute to school. I have mostly complete logs for the entire date range, including start time, end time, time traveled, who drove, and in what car. In addition, I used to take a highlighter

Why do This?

I’ve always found it interesting to take raw data and make it visible. Before GPS chips were available in smartphones, it was very difficult to get high resolution data like this. Ubiquitous provides a way to see over time what was formerly invisible data. It allows one to see over time. In each of these cases, I’ve been able to process the raw data to answer personal questions like “what time is best to leave the house in the morning for work?”. Best of all, it is private data that I own and can do with what I like.

More Images

If you’d like to see all of the images I’ve recorded over the past 3.5 years, there’s a GPS Logs set on Flickr here.

About

This article was written by Aaron Parecki, Co-Founder of Geoloqi, a powerful platform for real-time location. You can follow him on Twitter @aaronpk.

Posted

Fri Feb 24 2012, 8:08am

By caseorganic

Categories

Press

Tagged

Geoloqi SDK Launch Covered by Forbes, TechCrunch, ReadWriteWeb, GigaOM, VentureBeat

On Feb 23rd, Geoloqi launched to the world the next generation location platform aimed at revolutionizing location. We’ve been overwhelmed by the positive response we’ve received. We’re excited to share some of the great coverage below:

The Holy Grail of Rich Location Data Made Easy with new SDKs from Geoloqi
“The holy grail of mobile geo-location services is persistent, aware, real-time data delivered straight to your device…Portland-based startup Geoloqi thinks it can pull it off.” – ReadWriteWeb

Geolocation Heats Up With Geoloqi’s Battery Saving Tech
“One of the primary problems with location-tracking apps today is that they have a tendency to drain smartphones’ batteries by always running the GPS in the background, or constantly pinging cell towers. With the Geoloqi SDK, however, Case explains that algorithms know when to turn the GPS on and off. For example, if an app is using geofences, it knows that the GPS doesn’t have to constantly be running unless you’re near those geofences, she says.” – TechCrunch

Checking in with Geoloqi: Amber Case of Next-Gen Geo-Tracking and Keeping (some stuff) Free “As of this morning, Geoloqi has opened the floodgates to new users and customers to build upon their platform in what seems to be any direction imaginable. “If it’s a company looking at a mobile strategy that deals with location,” Case says, “We can handle it.”” – Forbes

Geoloqi Helps Location Based Services Take Flight
“Geoloqi offers a cross platform SDK for iOS and Android that can be ported to Windows and other devices and can work on any carrier network. Developers can enable geofencing, automatic check-ins and location-based messaging, which is one of the most promising opportunities for marketers to target consumers. There’s also rich analytics for tracking users, dwell time, visitors and geofencing.” – GigaOM

Cyborg anthropologist’s startup brings people & computers closer together
“The startup has been the buzz of the Internet for a couple months, but today marks its official launch as well as the availability of its fully agnostic SDK for iOS and Android, as well as its proprietary API.” – Venturebeat

Geoloqi Offers Up Tools so Location Apps can Finally Realize Their Potential
“The Geoloqi SDK enables accurate, customizable geofencing, auto check-ins, and automatically manages a device’s battery life while using location, so users can run the app all day without significant battery daring.” And that fact that it plans to offer up this technology for other developers means that a fleet of battery-saving, more immersive location apps could hit in the foreseeable future.” – Digital Trends

Geoloqi Launches Platform for White Label Geolocation Apps
“With Geoloqi, we’re able to track our personnel in real-time, anywhere in the world, on any device, ultimately saving lives in the process,” said David Ayres, of TATE, Inc.” – SiliconAngle

Geoloqi exits beta, reveals geolocation tools for enterprise developers
“Geolocation has the potential to become an indispensable part of our lives,” said Amber Case, CEO and founder of Geoloqi, in an interview with FierceMobileContent. “But in order for geolocation to be a valuable service to end users, the technology needs to be invisible yet opted into, private, and secure.” – Fierce Developer

Real-Time Location Platform Heats up on iPhone, Android
“We want to bridge the first generation of location services to the next generation of location services. Not just point based. Not just carrier based. Not just one aspect of location services,” said Geoloqi’s Amber Case.” – ProgrammableWeb

Portland’s Geoloqi Launches its Next-Generation Location Tracking Platform
“Geoloqi’s technology runs in the background of smartphones, passively tracking their location. It handles the information instead of working through a third party. That’s a change from today’s standard location apps, which require effort on part of the user.” – Oregonian

Geolocation Takes Off
“Geoloqi features a language agnostic SDK for iOS and Android, with a complete stack of geolocation tools, including geo-fencing, messaging, security and analytics. Their secret sauce is in the algorithms that conserve battery life, minimizing GPS, WiFi and cellular pings, while delivering 20 ft accuracy with “opt-in” control.” – Daily Wireless

Press Resources

For more press resources and coverage, visit the Press Page, and you can follow Geoloqi on Twitter as well!

Posted

Thu Feb 23 2012, 5:05am

By caseorganic

Categories

News

Tagged

Geoloqi Launches Powerful Next-Generation Location-Based Service Platform

Enterprise and Developers Can Now Create Real Time Applications and Services That Meet the Growing Demands of the Mobile Workforce and Consumer

Geoloqi Location-Based Mobility Platform

PORTLAND, OR – February 23, 2012 – Geoloqi, a powerful platform for next-generation location based services, officially launches today along with its language agnostic SDK for iOS and Android, and proprietary API. Geoloqi offers a complete stack of geolocation tools, including geo-fencing, messaging, security and analytics, that empowers the enterprise, government and developers to unlock the full potential of real-time location-based services and easily layer geolocation onto any device or application.

The Geoloqi platform disrupts first generation location services by offering a complete, cross-platform, language, device and carrier agnostic platform for enterprise applications and IP-connected devices. A contextually aware solution, it enables persistent background location tracking, intelligent battery management, and transitions smoothly between location sources such as carrier signals, GPS and Wifi for true real-time tracking. Additionally, Geoloqi provides rich location and dwell-time analytics, giving customers the ability to analyze and take action on location data for the first time. The platform also provides sophisticated security settings with easy opt-in and opt-out features to ensure safety and privacy practices are automatically updated at any time. Enterprises and developers can now easily create solutions for the mobile workforce and consumers with improved productivity, functionality, and logistics for any wireless climate.

An upwards of 50 billion connected devices will be on the market by the year 2020 according to Ericsson, including wireless phones, cars, home appliances, GPS devices, cameras, and myriad other devices for businesses, government and consumers. According to Pyramid Research, the location-based services market is expected to grow to $10 billion by 2015. ABI Research has also projected location analytics to also grow significantly, and estimates it will become a $9 billion market by 2016. The market for next-generation location has barely been tapped.

A Closer Look at the Next-Generation Location Platform: Geoloqi

Below is an in-depth list of the complete features and functionality that Geoloqi’s platform provides via its SDK and server-based solution.

Device/ Language/ Carrier Agnostic:

Geoloqi offers a language agnostic, cross platform SDK with native support for iOS and Android, and is fully portable to Windows and embedded systems. The platform enables customers to easily add location to any device, on any platform, and deliver it through any carrier or system around the world.

Geofencing/ Battery Safe Trigger Zones:

The Geoloqi SDK enables accurate, customizable geofencing, auto-check ins, and automatically manages a device’s battery life while using location, so users can run the app all day without significant battery drain.
Battery-Managed Geofencing from Geoloqi

Hosted Spatial Storage:

Spatial storage allows you to create and store places, messages, and geofences. Create private places, quickly import datasets, search for nearby places and automatically sync relevant data to users. Geoloqi is optimized for use with real-time applications and battery-safe operations.
Location-Based Storage, Context, Points of Interest

Rich dwell-time and location-based analytics:

Geoloqi provides deep, real-time analytics on users and their location data and history and allows customers to create custom reports. It provides rich analytics and visualizations for tracking users, geofences and message conversions, place dwell time, visitor metrics, and more.

Real-Time Location Tracking:

Geoloqi makes it simple to implement full-featured, real-time tracking in and out of doors, with minimal time and effort. Geoloqi offers SDKs for iOS, Android, Javascript, Ruby, PHP and more.
Real-Time Location-Based Tracking

Location-Based Messaging:

Push messages to end users upon arriving, dwelling or leaving a place, as well as based off of time or day or a user’s speed. Messaging works with any carrier and enables notifications for iOS and Android, SMS and Email for all devices.
Location-Based Messaging for Mobile Devices

The Market to Date

To date, there has been an obvious disconnect between what developers, carriers and enterprise companies can offer business-to-business and business-to-consumer mobile products and services. Current location technologies have been pieced together by small vendors with limited functionality or built by in-house teams that do not have core location competency, making it challenging to develop reliable location-based applications and services. Very few companies have been able to take advantage of the possibilities that an advanced geolocation platform can offer. Today, Geoloqi can power truly mobile businesses, products and services with its next-generation location platform. Geoloqi solves all of the pending issues with first generation products like carrier dependence, privacy, development time, battery drain, and language silos.

Executive & Customer Quotes

“There’s no denying that we now live in an increasingly mobile world. Geolocation has the potential to become an indispensable part of our lives,” said Amber Case, CEO and founder of Geoloqi. “But in order for geolocation to be a valuable service to end users, the technology needs to be invisible yet opted into, private, and secure. There are incredible business opportunities and mobile advancements in markets like retail, security, healthcare, government, to a name a few. We’re inspired by the kinds of applications and services our customers are creating with Geoloqi and to be part of the tools that drive mobile innovation forward.”

“With Geoloqi, we’re able to track our personnel in real-time, anywhere in the world, on any device, ultimately saving lives in the process,” said David Ayres, of TATE, Inc. “For example, men and women working or traveling in high-risk areas will receive an emergency alert if they enter a dangerous area of a city or town. Geoloqi has taken safe geolocation to the next level.”

Going to SXSW Interactive?

SXSW Interactive 2012 - Amber Case Keynote Founder and CEO Amber Case will be a keynote speaker at SXSW Interactive in March, where she’ll take the stage to discuss more implications of next generation geolocation, and have some exciting giveaways. To learn more about Geoloqi and unleash the power of location today, visit www.geoloqi.com.

About Geoloqi

Geoloqi is a powerful platform for real-time location based services, and makes it simple for enterprise partners, OEMs and mobile developers to quickly add rich geolocation functionality to apps and devices. It provides a complete, real-time toolkit for tracking, messaging, battery management, geofencing, storage and actionable analytics, with a language agnostic SDK and proprietary API. Founded in 2010, Geoloqi is based in Portland, OR and backed by Portland Seed Fund and TIE. For more information on Geoloqi, please visit www.geoloqi.com or follow @geoloqi on Twitter.

Media Contact
Vanessa Camones & Jennifer Lankford
theMIX agency for Geoloqi
[email protected]

Posted

Tue Jan 24 2012, 11:11am

By caseorganic

Categories

Events

Tagged

Kyle Drake to Present “Building a Real-time geolocation game with Geoloqi using Node.JS” @ #NodePDX

Geoloqi Developer Kyle Drake will be presenting how he and the team at Geoloqi built a real-time geolocation game with Node.js and the Geoloqi API & Services. A quick description of Kyle’s presentation:

There are very powerful things you can do with Node.JS, particularly with projects needing a lot of I/O operations. At Geoloqi, we have used Node.JS and Socket.IO to build a JavaScript client that allows our developers to map real-time tracking on a browser with almost no code needed. Our first project using this is MapAttack!, a truly real-time location-based geofencing game.

Hear about how we made the game, how we made it real-time, where we’re going, and where Node.JS is going to have a role in it. I will also cover what it took to build Geoloqi’s Real-time Streaming API, and how it can be used to bring real-time location functionality to existing applications.

I will also talk a little bit about the Reactor pattern, the mysterious thing underneath that powers Node.JS. I’ll discuss what Reactor patterns are good for (and not so good for), and compare them with threads. I will also compare Node.JS’s reactor pattern to ones in other languages.

Twitter: http://twitter.com/kyledrake
Geoloqi Developers Site: https://developers.geoloqi.com
Geoloqi’s Github: https://github.com/geoloqi
Kyle Drake’s Github: https://github.com/kyledrake

If you’d just like to come and check out Kyle’s Presentation and the other kick ass presentations lined up, get involved in some coding, hear what Node.js is all about, or just hang out please RSVP and get the event on your calendar!

If you’d like to be among the presenters, submit a proposal, and you too can step up into the coder spotlight.

Post credit: Thanks to Adron Hall for the original post and for the permission to repost it here! Original post on Composite Code.