Posts Tagged ‘privacy’

Geoloqi SDK Launch Covered by Forbes, TechCrunch, ReadWriteWeb, GigaOM, VentureBeat

On Feb 23rd, Geoloqi launched to the world the next generation location platform aimed at revolutionizing location. We’ve been overwhelmed by the positive response we’ve received. We’re excited to share some of the great coverage below:

The Holy Grail of Rich Location Data Made Easy with new SDKs from Geoloqi
“The holy grail of mobile geo-location services is persistent, aware, real-time data delivered straight to your device…Portland-based startup Geoloqi thinks it can pull it off.” – ReadWriteWeb

Geolocation Heats Up With Geoloqi’s Battery Saving Tech
“One of the primary problems with location-tracking apps today is that they have a tendency to drain smartphones’ batteries by always running the GPS in the background, or constantly pinging cell towers. With the Geoloqi SDK, however, Case explains that algorithms know when to turn the GPS on and off. For example, if an app is using geofences, it knows that the GPS doesn’t have to constantly be running unless you’re near those geofences, she says.” – TechCrunch

Checking in with Geoloqi: Amber Case of Next-Gen Geo-Tracking and Keeping (some stuff) Free “As of this morning, Geoloqi has opened the floodgates to new users and customers to build upon their platform in what seems to be any direction imaginable. “If it’s a company looking at a mobile strategy that deals with location,” Case says, “We can handle it.”” – Forbes

Geoloqi Helps Location Based Services Take Flight
“Geoloqi offers a cross platform SDK for iOS and Android that can be ported to Windows and other devices and can work on any carrier network. Developers can enable geofencing, automatic check-ins and location-based messaging, which is one of the most promising opportunities for marketers to target consumers. There’s also rich analytics for tracking users, dwell time, visitors and geofencing.” – GigaOM

Cyborg anthropologist’s startup brings people & computers closer together
“The startup has been the buzz of the Internet for a couple months, but today marks its official launch as well as the availability of its fully agnostic SDK for iOS and Android, as well as its proprietary API.” – Venturebeat

Geoloqi Offers Up Tools so Location Apps can Finally Realize Their Potential
“The Geoloqi SDK enables accurate, customizable geofencing, auto check-ins, and automatically manages a device’s battery life while using location, so users can run the app all day without significant battery daring.” And that fact that it plans to offer up this technology for other developers means that a fleet of battery-saving, more immersive location apps could hit in the foreseeable future.” – Digital Trends

Geoloqi Launches Platform for White Label Geolocation Apps
“With Geoloqi, we’re able to track our personnel in real-time, anywhere in the world, on any device, ultimately saving lives in the process,” said David Ayres, of TATE, Inc.” – SiliconAngle

Geoloqi exits beta, reveals geolocation tools for enterprise developers
“Geolocation has the potential to become an indispensable part of our lives,” said Amber Case, CEO and founder of Geoloqi, in an interview with FierceMobileContent. “But in order for geolocation to be a valuable service to end users, the technology needs to be invisible yet opted into, private, and secure.” – Fierce Developer

Real-Time Location Platform Heats up on iPhone, Android
“We want to bridge the first generation of location services to the next generation of location services. Not just point based. Not just carrier based. Not just one aspect of location services,” said Geoloqi’s Amber Case.” – ProgrammableWeb

Portland’s Geoloqi Launches its Next-Generation Location Tracking Platform
“Geoloqi’s technology runs in the background of smartphones, passively tracking their location. It handles the information instead of working through a third party. That’s a change from today’s standard location apps, which require effort on part of the user.” – Oregonian

Geolocation Takes Off
“Geoloqi features a language agnostic SDK for iOS and Android, with a complete stack of geolocation tools, including geo-fencing, messaging, security and analytics. Their secret sauce is in the algorithms that conserve battery life, minimizing GPS, WiFi and cellular pings, while delivering 20 ft accuracy with “opt-in” control.” – Daily Wireless

Press Resources

For more press resources and coverage, visit the Press Page, and you can follow Geoloqi on Twitter as well!

Posted

Sun Aug 29 2010, 12:12pm

By Aaron Parecki

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Inherent Privacy

Geoloqi does not have a way to “friend” people on the network. Instead, Geoloqi takes a different approach to location sharing which more closely models real-life relationships.

Traditional social networks allow you to either be friends with someone or not. On Foursquare and Google Latitude you request permission to follow someone and then you see all of their checkins and location. Flickr has a tiered structure where you can mark people as a contact, a friend, or family. However, neither of these models accurately represents real relationships.

Respect the temporal nature of real-life relationships.

It is useful to share my location with a client I’m trying to meet at a coffee shop. However, I would never friend a client on Foursquare or Google Latitude. I wouldn’t necessarily want a client to know where I am all the time. On the other side of the coin, I also wouldn’t want to see where a client is all the time if they shared their location with me. Their location is only relevant to me if we’re trying to meet.

To more closely model the real relationships we have with people around location sharing, Geoloqi allows you to send an expiring link. You can set a time limit when the link will no longer show your updated location. This is a more accurate way to describe your relationship with your client: your client can only see your location for the 30 minutes leading up to your meeting.